Rebranding Minor Change and Major Change
In the context of rebranding, there are two main approaches: "Minor Change" and "Major Change." Here's an explanation of each: Minor Change Rebranding: Minor change rebranding involves making subtle or incremental adjustments to an existing brand's identity, messaging, or positioning. The core elements of the brand, such as the logo, color palette, and brand name, remain relatively consistent. The…
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