Brand development Brand development is an ongoing process aimed at enhancing your brand's value and impact on your target audience. This process usually includes the following steps: 1- Evaluating the current brand: The brand development process begins with evaluating the current brand. This includes identifying strengths, weaknesses, opportunities and threats. 2- Developing a brand strategy: After evaluating the current brand,…
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Elements of brand success Several elements contribute to the success of a brand, helping it build a positive reputation and achieve its goals. Among these elements are: Differentiation: The ability to stand out from competitors is a key element of brand success. A brand should offer unique products or services that meet customer needs in a distinctive way. Trust…
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In the context of rebranding, there are two main approaches: "Minor Change" and "Major Change." Here's an explanation of each: Minor Change Rebranding: Minor change rebranding involves making subtle or incremental adjustments to an existing brand's identity, messaging, or positioning. The core elements of the brand, such as the logo, color palette, and brand name, remain relatively consistent. The…
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Logo: is a unique symbol or brand used to represent a company or organization. A logo is usually a combination of words and images, but it can also be a simple symbol or sign. Visual identity: It is a set of visual elements that represent a company or organization. These elements typically include the logo, colors, fonts, images, and…
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Graphic design principles are basic principles that guide the process of designing visual and graphic elements. These principles help create effective and attractive designs. Here are some of the most important graphic design principles: Balance: It refers to the balanced distribution of visual elements throughout the design to achieve visual stability and harmony. The balance can be perfectly balanced…
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Visual identity is a set of visual elements that represent a company or organization. These elements typically include the logo, colors, fonts, images, and text fonts.
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What are the elements of graphic design? Graphic design elements are the building blocks that designers use to create effective and attractive designs. Essential elements: These are the elements that cannot be divided into smaller parts. These items include: 1- Line: a continuous or interrupted path from one point to another. 2- Colour: visual sensation that results from the…
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Graphic design is a creative and technical process aimed at creating visual communications using images, text, and colors.
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