This campaign must be delivered in less than 24 hours and must be professional and attractive … “that was the client request” The first meeting held at 2:00 pm in Mercon office and they gave us all project materials, our team is always ready, we started the layout and concept at 4:30 pm and we were able at 10:00 pm to send 5 different designs, by 12:00 am we reached with the Mercon team to the final design, then from 12:30 am till 7:00 am we implemented the design concept to more than 30 different outdoor size varying from double dicker, gates, mega signs to single size. It was race against the time and mistakes.